Performance marketing that drives profitable growth

I help businesses grow with performance marketing built on data, tracking and clear commercial goals. With more than 10 years of experience across e-commerce, SaaS, fintech and B2B, I plan and run the campaigns, and make sure the numbers behind them hold up.

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Mag. Barbara Aschermayer
Digital Marketer and Consultant

How I help you grow

Strategy, campaigns, data and senior guidance, working together.

Performance Marketing

Strategic planning and hands-on campaign management across major advertising platforms, judged on revenue and profitability, not clicks.

Paid search, paid social, display and affiliate
Data-driven optimization and A/B testing
Revenue-based bidding and ROAS optimization

E-commerce Growth

Building, managing and scaling e-commerce performance marketing, from product data and feeds to retention.

Full-funnel set-up
Feed management
Product segmentation, profitability and customer lifetime value

Data, Tracking & Technology

Advanced analytics, conversion tracking, CRM integration and marketing automation.

GA4 and enhanced e-commerce tracking
First-party data and CRM audiences
Automated reports, dashboards and automation software

Strategic Consulting

Senior-level guidance for teams and founders.

Audits of accounts and set-ups
Channel mix and go-to-market planning
Interim leadership

Experience across business models

Performance marketing works differently for a web shop, a software product and a financial service. I have hands-on experience in each and adapt the strategy to how your business really makes money.

E-commerce

One of my core areas. I build, manage and scale e-commerce performance marketing, from product data to retention.

Google Shopping and Performance Max
Meta Ads for e-commerce
Shopify and e-commerce platforms
Feed management with Merchant Center and Channable
Product segmentation and profitability
Klaviyo audiences and CRM audiences
Conversion rate optimization

SaaS & B2B

Lead generation and acquisition for software and business services, with tracking that follows the funnel.

LinkedIn and paid search campaigns
Retargeting and CRM campaigns
Creative testing
Website tracking and Google Analytics set-up

Finance & fintech

Customer acquisition in regulated, competitive markets, from banks to crypto platforms and embedded finance.

Acquisition campaigns across CEE markets
Meta Ads audits and social campaigns
Ongoing A/B testing

Book a performance marketing audit

No one-size-fits-all

I start from the foundation up and build a tailor-made strategy for your goals. From small budgets to large portfolios, I plan campaigns with your customers in mind.